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Building trust in technology is complex work. Regulators and policymakers — keen to build new guardrails for a digital society — stand on largely unfamiliar ground. They often take different, sometimes contradictory, approaches because they have different missions and visions. At the global level, regulatory divergences reflect profoundly different value systems.
Through Next Move, PwC's monthly publication, we provide context to policy and regulatory developments in technology and offer guidance on how organizations can adapt.
State data privacy laws are regulating — often indirectly, sometimes explicitly — how AI is developed, deployed and used, given the technology’s reliance on vast troves of data, some of it sensitive. Companies may not be aware of this indirect source of AI regulation, and the corresponding obligations. Affected companies should consider six steps to achieve compliance.