We are collaborating with the World Economic Forum to understand how early adopting organisations are leveraging GenAI across their workforce, the impact it is having and the lessons they have learned along the way.
Interviews with over 20 organizations across various industries revealed that successful GenAI deployment relies heavily on people. Workers need to understand, trust, and adopt GenAI, which requires training, support, and a cultural shift within organisations.
This report includes insights from early adopters, four scenarios for GenAI deployment, and an actionable framework for organizations to shape their GenAI workforce approach.
Global Workforce Leader, Partner, PwC United Kingdom
Director, PwC Netherlands
Global Director, Corporate Affairs and Advocacy, Global Corporate Affairs and Communications, PwC United Kingdom
Head of Advocacy, Global Corporate Affairs and Communications, PwC United Kingdom© 2017 - 2025 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.